A new online marketplace is launching for the Treasure Coast with a different approach than the platforms most people are used to: every buyer and seller must verify their identity with ID before using it.

Treasure Coast Marketplace, now in early access, is positioning itself as a more trusted local option for people in Port St. Lucie, Fort Pierce, Stuart, Jensen Beach, Vero Beach and surrounding communities who want to buy and sell locally without the anonymity that often comes with other online marketplaces.

The platform comes at a time when many residents have become more aware of the risks tied to online marketplace meetups, including scams, fake profiles and the uncertainty of meeting strangers in person.

Instead of allowing anonymous accounts, Treasure Coast Marketplace requires identity verification, with the goal of creating more accountability before conversations begin and before any local meetup happens.

The idea is simple: local buying and selling should feel more secure, and people should have more confidence in who they are dealing with from the start.

The service is currently in an early-access phase, which means users can join a whitelist while access opens in stages. Early sellers are also being offered three free listings.

The company says the early-access period is designed to help build a strong local base of verified users before wider rollout.

Treasure Coast Marketplace is focused specifically on the local community rather than trying to be a broad national classifieds platform. Its message centers on local-only activity, verified users and a more trusted marketplace experience for Treasure Coast residents.

People who want to join the early-access list can do so at treasurecoastmarketplace.com.